A finished report. Not a data export.
Ask in ordinary language — “a media and social analysis of Minister X over the past year” — and get back a complete, branded, executive-grade analysis deck. Not a spreadsheet somebody still has to write up.
A crisis report and a campaign report should not be the same deck.
Insight Weaver decides what analysis the question actually deserves rather than filling a fixed slide set. Two reports come out genuinely different because they were designed differently — around the question, on the real data.
The second pass is the whole point.
After seeing the actual results, it revises — dropping analyses that proved uninformative and commissioning deeper ones into what matters. Spot a harmful narrative, and it goes back to establish who is spreading it, where, and whether it's growing.
That is the difference between a report that displays data and one that follows a finding.
13 analyses planned · all executed · 5 refinements made
Including one it discarded after reading its own output — “dropped after seeing the real data.” An agent that throws away its own weak work is the one worth trusting with the rest.
Grounded data, honest numbers.
Every chart is backed by a query that genuinely runs against the corpus. Nothing is invented.
Where an insight comes from reading a representative sample rather than counting everything, it is extrapolated to the full population and labelled plainly as an estimate — so a reader always knows which numbers are counted and which are inferred.
News and social, read together.
Volume & visibility
How much coverage, and how it moved over the period.
Sentiment & tone
Not just the split — how tone shifted, and around what.
Geography & language
Where the conversation sat, and in which language.
Outlets, journalists & accounts
Who led the coverage, and who amplified it.
Reach & engagement
How far it travelled, and how hard it landed.
Themes, narratives & emotions
What actually drove the positive and the negative.
Share of Voice by sub-theme
Split across a topic's parts, with sentiment for each.
Peer & competitor comparison
Side by side, on the same measures.
Top stories & posts
The items themselves, hyperlinked.
Earned and owned, in one report.
Alongside the coverage written about you, Insight Weaver reports on your own official channels — performance across Instagram, X, LinkedIn, Facebook and YouTube.
Content-format effectiveness, posting cadence, audience reception, and grounded recommendations — so what you publish is measured on the same page as what is published about you.
A deck, a briefing, or just the finding.
A branded deck
PPTX and PDF twins, in your organisation's template.
A briefing document
Concise, written, for the reader who wants prose.
An inline answer
When you just need the finding, not the deck.
Familiar report types — weekly reviews, announcement impact, crisis — run to a designed template. Anything else runs generatively.
Built for this region
English and Arabic coverage handled together — not bolted on as an afterthought.
Human-optional, not human-free
It runs end to end unattended, turning hours of analyst work into minutes — and an analyst can inspect and fine-tune at any stage.
Three agents, three jobs.
Give it a question worth a real report.
Bring us the analysis your team spends days assembling. We'll run it on your own coverage and hand you the deck it produces.
Prefer email? getintouch@locuselite.com