Social listening that hears more than social.
30+ platforms, 1B+ accounts, 200+ languages — including the communities, reviews and Arabic dialects most tools can't read. With bots filtered out, and the whole media picture behind it when a post becomes a story.
Listening starts where the big platforms end.
Most social listening covers the mainstream platforms in the mainstream languages. The conversation that decides your reputation happens everywhere else too.
The big platforms
X, Instagram, YouTube, TikTok and the rest — posts, replies and engagement at full depth.
Communities & forums
Where opinion actually forms — 100K+ forums, boards and community platforms most tools never enter.
Reviews & ratings
Product and service feedback across the review platforms, read like any other coverage.
Every dialect of Arabic
Gulf, Levantine, Maghrebi, Egyptian — sentiment that survives the way people actually type.
And growing — new platforms, fields and enrichments ship continuously
Consumers talk in video, images and voice.
Reels, stories, podcasts, screenshots — the conversation long ago left plain text. Whatever the format, it's read, indexed and searchable: spoken words transcribed, text inside images extracted, logos and faces recognised.
A post doesn't stay a post.
The conversations that matter jump: a thread becomes an article, the article becomes a broadcast segment, the segment feeds the next day's posts. Listening tools see one arena. Locus Elite monitors news, broadcast and print in the same platform — so when your topic crosses over, you watch it happen instead of hearing about it later.
A composite journey — the pattern the platform is built to catch
Understand the account, not just the posts.
Social Profiles is an intelligence-led view of any public account — how it performs, who engages with it, and why it matters. Built for evaluating influence, credibility and partnership potential, and for keeping a continuous watch on the voices that shape your topics.
- Follower growth tracked daily, weekly, monthly
- Topics, sentiment and media mix of everything they post
- Engagement patterns — mentions, replies, peak times
- Across X, Instagram, Facebook, TikTok and YouTube
Any public account — individuals, organisations, institutions, creators.
Numbers you can put your name on.
Bots filtered out
Account authenticity and coordination signals on every post — with a published methodology you can read.
Reach you can defend
Verified reach and engagement bands, measured the same way across every platform.
Creators mapped
Who actually drives the conversation — followers, reach and influence, ranked and tracked.
Dashboards, alerts, volumes — yours to build.
Volumes & insights
Post volumes, reach and engagement over any period — one methodology across platforms.
More
Four jobs, one listening desk.
Brand health
Sentiment, share of voice and narrative direction — tracked continuously, compared to competitors.
Campaign impact
What a launch actually moved: volume, engagement, sentiment and who carried it.
Consumer insight
Conversation mined for what people want, dislike and wish existed — across 200+ languages.
Creators & influencers
The voices worth partnering with — and the ones quietly steering sentiment against you.
And when you need the answer, not the dashboard: ask in plain language and get it cited to sources, or have a full analysis delivered as a deck.
Hear the conversation others can't.
Prefer email? getintouch@locuselite.com